Financial & Operational Advisory for Beauty Businesses

FINANCIAL DECISIONS.
PROFITABILITY.
STRUCTURE.
STRATEGY.

Pretty Profits is a boutique advisory firm built specifically for the beauty industry. We help beauty businesses evaluate major financial decisions, improve profitability, and build the financial and operational structure needed to support growth.

Most beauty businesses don’t fail because of talent or revenue, they struggle because the business outgrows the financial structure behind it. Pretty Profits helps salon owners, med spas, suite operators, beauty schools, and beauty brands gain financial visibility, improve profitability, eliminate operational blind spots, and build businesses structured for long term growth and wealth.

Apply for a Beauty Business Audit

Confident beauty professional achieving financial success.

About us

We Transform Beauty Businesses into Financial Assets

Pretty Profits provides financial oversight, operational advisory, and embedded financial leadership. We help our clients move from reactive financial decisions, operational inefficiency, and financial disorganization to stronger financial systems, operational clarity, and sustainable profitability.

Modern beauty salon interior representing the connection between beauty, business, and financial growth.

Get Started With Pretty Profits

Vision

To become the leading financial and operational advisory firm serving the beauty industry.

Mission

To provide beauty businesses with the financial insight, operational visibility, and strategic oversight required to make informed financial decisions, navigate growth, improve performance, and build long term enterprise value.

Philosophy

Beauty businesses should be operated with the same financial discipline, infrastructure, and strategic oversight as any othe successful business.

Pillars

The Core Values

Infrastructure

We believe beauty businesses should operate with the same financial structure, operational systems, and strategic oversight as any other successful company.

Visibility

Strong beauty businesses are built on consistent financial reporting, operational efficiency, profitability strategies, and informed decisions.

Execution

Ideas alone do not create enterprise value. We focus on systems implementation, structure, accountability, and strategy.

Positioning

Growth introduces complexity. We help beauty businesses strengthen their financial foundation before expansion creates operational strain.

Stewardship

Financial decisions shape long-term business value. We approach every engagement with discipline, discretion, and strategic insight.

Guided by Principles. Driven by Purpose. Committed to Excellence.

who we are

We Give Beauty Businesses Financial Transformations

1
Beauty Audit
- Diagnostic Roadmap
- We identify financial issues, profit gaps, and areas of opportunity so you can understand what's happening in your business and what needs your attention.
2
Beauty Systems
- Financial Systems
- We implement and refine financial systems, profit strategies, pricing structures, and business models to improve the processes and reporting behind your numbers to support growth.
3
Beauty Business
- Operational Infrastructure
- We evaluate your business, tax, and entity structure to identify opportunities for tax efficiency, protection, and alignment with your current operations and future business goals.
4
Beauty Advisory
- Fractional Embedded Leadership
- We provide guidance and strategic leadership that combines financial and operational oversight with tax and business advisory to improve performance, profits, and growth.

the founder

Hi, I'm Chontay

Chontay, founder of Pretty Profits, empowering beauty professionals to build and protect their wealth.

I’m an International Tax Attorney and Licensed Cosmetologist specializing in financial and strategic advisory for the beauty industry.
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After working at some of the largest accounting firms in the world, I saw firsthand the level of financial expertise and analysis that sophisticated businesses rely on to make major decisions, manage complexity, and grow profitably.
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At the same time, having worked in the beauty industry throughout undergrad and law school, I saw a clear gap: beauty businesses were growing and making increasingly complex financial decisions without access to that same level of financial support.
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I founded Pretty Profits to close that gap.My work combines experience in international tax strategy, financial modeling, and business advisory with firsthand knowledge of the beauty industry to help salons, med spas, beauty schools, suite owners, and growing beauty businesses understand their numbers, evaluate major financial decisions, and build more profitable businesses.

Didn’t find your answer?

No worries! If you have any other questions or need more information, feel free to reach out directly.

info@myprettyprofits.com

954 837 3311

Frequently asked questions

Who do you typically work with?

Our clients include salons, med spas, suite owners, beauty schools, multi-location beauty businesses, and established beauty founders navigating increasingly complex operational and financial decisions.

How do I know which experience is right for me?

Every client begins with the Beauty Business Audit, a strategic financial and operational analysis designed to evaluate how the business is currently functioning. From there, we recommend the appropriate engagement based on operational complexity, financial visibility, business structure, and long term objectives.

Who is this best suited for?

Our work is designed for established beauty businesses seeking stronger financial oversight, operational structure, and long-term business positioning. If your business is generating consistent revenue and navigating increasing operational complexity, Pretty Profits provides the financial infrastructure and advisory support designed to help the business operate more strategically and sustainably.