Strategic Business
& Tax Advisory
for Founders
& Beauty Brands

tax strategy.
business structure.
financial freedom.

Pretty Profits advises high-earning beauty business owners and founders on how to structure, optimize, and scale their businesses with intention. We help you build wealth through smarter financial decisions and strategic business and tax decisions. We advise salon owners, med spa founders, cosmetologists, beauty influencers, and beauty entrepreneurs. Through business strategy, financial systems, and advanced tax planning, we help businesses optimize profitability, implment financial structures, and obtain operational visibility. This is not basic tax help; this is strategic advisory for beauty founders building long-term wealth.

Apply for a Beauty Business Audit
Confident beauty professional achieving financial success.

About us

Where Beauty Businesses Become Assets

Pretty Profits is a beauty business strategy and financial advisory firm designed for founders who want more than income, they want ownership, structure, and long-term wealth. We work with established beauty professionals to design the financial and operational foundation their businesses run on. This Includes entity structures, financial systems, profitability strategy, and tax positioning. Running a beauty business generates income. Building it correctly turns it into an asset.

Learn More
Modern beauty salon interior representing the connection between beauty, business, and financial growth.
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Mission

Empower beauty business owners and founders to understand, build, and protect their wealth through smart business decisions and financial strategies.

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Vision

To empower beauty industry professionals with the clarity needed to achieve true financial freedom and build a lasting legacy that transforms their lives, families, and communities.

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Philosophy

We believe in merging passion with financial wisdom to build lasting wealth and success in the beauty industry.

Pillars

The Core Values

Guided by Principles. Driven by Purpose. Committed to Excellence.

Empowerment

We provide all beauty industry professionals with the tools, knowledge, and confidence to take control of their business, finances, and legacy.

Education

We set the standard for financial literacy and wealth education in the beauty industry by offering high-quality, expert driven insights and curriculum that drive real results.

Intention

We bridge the gap between beauty and business through systems, structure, and financial frameworks that support growth, profitability, and sustainability.

Integrity

Transparency and trust are at the heart of what we do.  We are committed to ethical, honest guidance that puts our community's best interest first.

Expansion

We inspire beauty entrepreneurs to think bigger, invest smarter, and scale confidently. We evaluate entities, operations, and pricing to support long-term success and generational wealth.

WHAT WE DO

First we build your business, then we build your wealth.

Structure. Systems. Strategy. Advisory.

Structure

Entity Structure & Operational Foundation

We design the legal and financial structure your business operates on. From entity selection and restructuring to compensation models, contracts, and operational alignment. This is where profitability is either protected or lost.

  • Contract drafting & review

  • Entity setup & design

  • Commission model structure

  • Payroll classification strategy

  • Operational risk review

Phase 1

Systems

Financial Systems & Profit Architecture

We build financial visibility into your business so decisions are driven by data, not deposits. Without real-time visibility and margin discipline, revenue growth often hides structural inefficiencies. We implement systems that clarify profitability.

  • Cash flow visibility systems

  • S-Corp timing analysis

  • Profit architecture design

  • Margin optimization strategy

  • Business operations

Phase 2

Strategy

Strategic Tax Planning & Positioning

We develop proactive tax and financial strategies that replace reactive tax return filings with intentional positioning. We align your structure with compliant, defensible, and strategic tax positioning. We position you ahead of exposure instead of responding to it.

  • Tax positioning analysis

  • Advanced tax planning

  • Tax filings and extensions

  • Entity-based tax optimization

  • Tax savings calculation

Phase 3

Advisory

Wealth Advisory & CFO Expansion Strategy

We align business profitability with long-term wealth creation and advanced growth planning. Once your business is structurally sound, we shift from optimization to strategic capital deployment through advisory or direct execution as your fractional CFO.

  • Strategic capital allocation

  • Retirement & long-term wealth architecture

  • International structuring & cross-border strategy

  • Investment portfolio structuring (Personal & Business)

  • Mergers & acquisitions advisory

Phase 4

Where Every Client Begins

The Beauty Business Analysis

Every serious beauty founder begins with a comprehensive financial and business analysis.

The Business Audit is a focused strategy session designed to stabilize your financials, review your structure, and identify operational inefficiencies and profitability gaps.

This is not a surface-level review, it’s a strategic breakdown of how your business is currently operating. We analyze your revenue model(s),pricing,  financial systems, contracts, entity structure, business operations, cash flow, and tax positioning to determine your next level of growth.

Take the First Step to Clarity

  • Club Tier

    A Lifestyle Club for Beauty Pros:
    A New Status Quo

    A global lifestyle society for beauty pros, beauty creators, and beauty enthusiasts interested in travel, wellness, and elevated experiences.

    • Curated Travel Experiences and Luxury Retreats

    • An elevated community of women redefining success

    • Holistic alignment of lifestyle, leadership, and legacy

    • Houses rooted in Beauty, Business, Brains, and Body

    • International luxury retreats and destination experiences

    $497

  • Silver Tier

    Pretty Profits Experience:

    This strategic breakdown is a focused business and financial analysis designed to give you complete visibility into how your business is operating. We identify inefficiencies, missed opportunities, and structural gaps impacting profitability.

    • Full review of revenue, pricing, and income streams

    • Financial systems audit (tracking, accounts, organization)

    • Expense analysis to identify profit leaks and inefficiencies

    • Entity and structural assessment (what you have vs. what you need)

    • Strategic breakdown with clear next steps and recommendations

    $1,997

  • Gold Tier

    Beauty Business Experience

    An advisory engagement focused on business and systems optimization. We improve how your business operates and generates profit and refine your pricing, structure, and systems so your business runs more efficiently and intentionally.

    • Ongoing advisory support during engagement

    • Pricing and offer structure optimization

    • Profit margin analysis and improvement plan

    • Business model and operational adjustments

    • Expense restructuring for efficiency

    $3,497

  • Platinum Tier

    Beauty Books Experience

    A private advisory experience centered on financial control and proactive tax strategy. We organize your numbers, implement systems, and position your business to reduce tax liability and operate with clarity year-round.

    • Financial organization and cash flow visibility

    • Monthly income and expense analysis

    • Tax projections and forward-looking planning

    • Identification and implementation of tax strategies

    • Entity and compensation optimization for tax efficiency

    $4,997

  • Diamond Tier

    Beauty Business Advisory

    An ongoing advisory relationship for established beauty founders who need high-level guidance across business, tax, and wealth decisions. This is a strategic partnership focused on long-term profitability and wealth positioning.

    • For established beauty founders ready for executive-level business strategy and personalized financial leadership.

    • This high-touch advisory experience includes advanced tax strategy, profitability optimization, entity structuring guidance, and custom wealth planning aligned with your long-term goals.

    • Ongoing business entity structuring and financial strategy advisory

    • Advanced wealth and tax planning and investment alignment

    • Membership in A New Status Quo, the exclusive travel, wellness & business community for beauty professionals ready to live luxuriously on purpose

    $9,997

benefits

Program Benefits

Boss Up, Glow-Up, and Level Up

  • 1

    Financial Empowerment

    • Master Financial Systems: Learn how to organize your income, expenses, and taxes with ease, so you can stop feeling overwhelmed and start feeling in control.

    • Build Wealth: Create a sustainable investment portfolio that generates long-term wealth, even as you continue to grow your beauty career.

    • Tax Optimization: Understand how to reduce tax liabilities legally and maximize your deductions by leveraging industry-specific strategies.

  • 2

    Business Growth & Stability

    • Business Entity Setup: Gain step-by-step guidance on choosing the right business structure (LLC, S-corp, etc.) to protect your assets and position yourself for success.

    • Profit-First Mindset: Shift from paycheck-to-paycheck living to running a thriving business with clear profit margins and financial goals.

    • Scalability: Learn strategies to scale your beauty business effectively, whether it’s through additional services, hiring a team, or expanding your brand.

  • 3

    Time & Energy Freedom

    • Streamlined Systems: Implement financial and operational workflows that save you time and reduce stress.

    • Work-Life Balance: Build a business that supports your life goals without constantly feeling overworked.

    • Confidence in Decisions: Make informed financial and business decisions without second-guessing or fear of making costly mistakes.

  • 4

    Personal & Professional Growth

    • Education Tailored to Your Industry: Access financial and tax training that directly relates to the unique needs of beauty professionals.

    • Community Support: Join a network of like-minded individuals who share your challenges and aspirations, offering inspiration and motivation.

    • Skill Building: Enhance your entrepreneurial mindset with practical tools and insights to lead and innovate in your business.

  • 5

    Exclusive Opportunities

    • Membership Club: Gain entry to a private network where you’ll find advanced training, exclusive events, and personalized coaching.

    • Travel and Wellness Experiences: Participate in wellness retreats and couples trips designed to recharge your body and mind while networking with peers.

    • Customized Coaching: Receive tailored guidance that addresses your specific financial and professional goals.

  • 6

    Legacy & Long-Term Impact

    • Generational Wealth: Build financial systems that allow you to pass on wealth and security to your family.

    • Reputation Growth: Position yourself as not just a beauty professional but as a savvy entrepreneur and industry leader.

    • Financial Independence: Create a sustainable foundation that gives you freedom from financial stress and allows you to focus on your passion.

Hey Babe!

Hi, I'm Chontay! As an International Tax Attorney and Licensed Cosmetologist, I am filling the gaps between beauty and business to help beauty professionals build and protect their wealth. I founded Pretty Profits to provide financial education, tax strategies, and investment guidance for hairstylists, estheticians, nail techs, and other beauty entrepreneurs. With my background in international tax strategy, I realized that while big corporations have experts managing finances, beauty pros often lack the tools to maximize their income and build wealth. Through Pretty Profits, I teach professionals how to structure businesses, manage cash flow, minimize taxes, and invest wisely to create lasting financial success.

Chontay, founder of Pretty Profits, empowering beauty professionals to build and protect their wealth.

Discover how Pretty Profits builds your wealth.

Take charge of your finances and start building real wealth today!

Chontay, founder of Pretty Profits, empowering beauty professionals with financial and business education.

Connect with beauty professionals from 50+ states across the United States.

Engage with beauty professionals from all 50 states, building valuable connections and learning from a diverse community. Strengthen your network, exchange ideas, and grow together in the ever-evolving beauty industry.

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Didn’t find your answer?

No worries! If you have any other questions or need more information, feel free to reach out directly.

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info@myprettyprofits.com

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954 837 3311

Frequently asked questions

Who do you typically work with?

We work with beauty professionals and beauty business owners looking to take control of their finances, build wealth, and grow their business. Our Clients include hairstylists, estheticians, nail techs, beauty influencers, med spa/suite owners, and beauty entrepreneurs. Our focus is on helping clients optimize their business, implement financial strategies, reduce tax liability, and position their income for long-term wealth.

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How do I know which experience is right for me?

Every client begins with the Beauty Business Audit, a strategic financial analysis. This gives us a clear understanding of how your business is currently operating and what needs to be improved. From there, we recommend the appropriate experience based on your revenue, financial structure, and overall goals.

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Who is this best suited for?

Our work is designed for established beauty founders who are already generating consistent income and are ready to operate with more structure, strategy, and financial intention. If you’re looking to move beyond guesswork, improve profitability, and build long-term wealth, you’re in the right place.

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Get In Touch

Ready to see the difference in your beauty business? Let’s make it happen!